Sunkist: Traditional Chinese Medicine Inspired

Citrus fruits are well-known for their high vitamin C content, but their properties in Traditional Chinese Medicine (TCM) are also worth exploring. In celebration of Sunkist's 130th Anniversary, the company has collaborated with Dr. Winson Poon, an esteemed Master of Chinese Medicine. Together, they aim to preserve centuries-old Traditional Chinese Medicine recipes that highlight the potential of citrus in promoting energy (qi) balance among Hong Kong residents. The visual branding of this special partnership incorporates a traditional technique, paying homage to the rich heritage of TCM. Additionally, Sunkist has developed an open-source platform where individuals can freely share their own cherished family recipes, which have been passed down through generations. To gauge public response and gather feedback, the campaign took to the streets with Amber Tang.