Creative Director: Oliver Davis
Associate Creative Director: Adrienne Andaya
Producer & Production Manager: Richard Poon
We had the privilege of working with HSBC to showcase their exceptional partnership with Emma Raducanu, a rising British tennis star. Emma's journey to becoming the 2021 US Open champion was truly inspiring, demonstrating the power of determination and resilience. As HSBC's global brand ambassador, Emma embodies their values and inspires others to believe in themselves and pursue their dreams. Born in Canada and raised in the UK, Emma started her tennis career at a young age. Her incredible rise to fame reached its pinnacle at the 2021 US Open, where she defied expectations as an unseeded player and became the youngest British Grand Slam champion ever. HSBC's support throughout Emma's journey reflects their dedication to nurturing talent and empowering individuals to achieve greatness. Our collaboration showcased Emma's remarkable story alongside HSBC's unwavering belief in her abilities, serving as a reminder that with "U CAN" spirit, determination and the right support, anything is possible.