Product Launch for ColoClear by Circle (Prenetics)

ColoClear by Circle, a revolutionary non-invasive colon cancer screening that utilizes next-generation DNA technology, allowing you to monitor your colon health anytime in the comfort of your own home. We partnered with Alex Fong, an actor, ex-Olympian swimmer, and a publically-recognised health advocate, to be the ambassador of ColoClear and urge the city’s population to get screened early.

Campaign Video

Social

OOH

Website

Instructional Video

Credits

Prenetics Team
Brand: Alex Chau
Product Marketing: Valene Tan, Karen Chan
Creative Strategist: Richard Poon
Producer: Richard Poon
Design: Thomas Lau, Kevin Law
Product Team: Janette Chu, Amélie Li Yim, Yanmi

Alex Fong Content:
Agency: ROOM
Director: Eddie Leung
Head of Copy: Denise Wong
Head of Art: Brian Mok
Business Director: Chloe Wong

Talent: Alex Fong

Instructional Video
Production Unit: AMALGAMATION FILMS
DOP - Will Arcinas
Line Producer - Brock
Art Director - Tammie Ho

1st AC + Focus Puller - Aman Cheung
Gaffer - Eric Low
Production Designer/Props - Eunice Yee
Grip and equipment - Thomas Cheung
Lighting assistant + Runner - AJ Silva
PA - Rayn Sajahan

Make-up and Hair - Anthony Sum
Talent: Anthony Leung
Post Production: Amalgamation Films
Editor + Colorist - Kcorb S.
Sound Mixing - Kcorb S.
English VO - Eddy Yeung

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