KFC Portables

We helped KFC launch their new Portables burger line with a fun and memorable campaign collaborating with Deadpool. Our goal was to get people talking and make the launch feel exciting. To do this, we created a TV commercial featuring the new lineup of burgers and KFC x Deadpool merch. We also designed KVs for online ads and social media. Finally, we put the campaign on the streets in Hong Kong's busiest areas so people couldn't miss it. and even created a 3D-OOH billboard. This full-circle approach made the launch a major success driving sales and buzz by matching KFC's new product with Deadpool's bold personality.