KFC Ghost Pepper Burger

We launched KFC Hong Kong's new Ghost Pepper Burger with a campaign as bold as the bite. To promote one of the world's hottest chilies—Ghost Pepper—we created a sizzling TV commercial and a fiery Key Visual that didn't just introduce a new menu item, but turned it into a delicious dare. The creative captured the thrilling, mouth-tingling heat in a way that drove buzz, broke through the noise, and made this launch red-hot from day one.

Client: KFC Hong Kong

Credits

Agency: Edelman Hong Kong

Regional Executive Creative Director: John Koay
Creative Director: Amy Cheng
Design Director: Andy Chan
Senior Art Director: Carson Ho
Art Director: Maggie Lee
Producer & Production Manager: Richard Poon
Senior Account Manager, Digital: Logan Cheng
Assistant Executive, Digital: Johanna Lee

KV Production Unit: RAYMAN PHOTOGRAPHY

TVC Production Unit: Full Booking Limited

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