With the young generation seeking convenience, health, and self-expression, we had to remind them that fresh citrus can satisfy all three needs.
The “Sunkist Joocies Party” was held at the K11 Art Mall during peak citrus season where we launched our blind‑box collection of citrus carry cases with our four original “Joocies” characters, that made carrying oranges more convenient and a modern lifestyle statement.
The visually striking, highly photogenic space, invited participants to join our orange-scooping game, snap and share photos. Supported by social content, influencer engagement, OOH and earned media, we reinforced Sunkist’s reputation as the leading citrus brand in Hong Kong and got people to see oranges as a healthy snack that is easily carried on-the-go.
Client: Sunkist
Credits
Agency: Edelman Hong Kong
Regional Executive Creative Director: John Koay
Creative Director: Amy Cheng, Oliver Davis
Design Director: Andy Chan
Senior Art Director: Carson Ho
Producer & Production Manager: Richard Poon
Associate Director, Digital: Logan Cheng
Senior Manager, Digital: Nick Cheng
Creative Director: Amy Cheng, Oliver Davis
Design Director: Andy Chan
Senior Art Director: Carson Ho
Producer & Production Manager: Richard Poon
Associate Director, Digital: Logan Cheng
Senior Manager, Digital: Nick Cheng
Production Unit: DCCO, Visual Matters