Airport Authority Hong Kong Branding Campaign 2024

The campaign champions the seamless travel experience HKIA offers from the perspective of some of the city’s most successful and relatable faces: artiste Do Do Cheng, the popular actress and travel show host, cyclist Sarah Lee, Hong Kong’s first two-time Olympic medal winner; and entrepreneur Eric Gnock Fah, co-founder of travel and leisure booking app Klook. Through a series of films and out-of-home billboards, they explore what the airport means to the people of Hong Kong and highlight its newly advanced services, ultra-modern technology, and unrivalled facilities which makes it stand out amongst even the most celebrated commercial airports.

Client: HSBC

Credits

Agency: Edelman Hong Kong

Head of Strategy: Phyllis Yip
Head of Brand: Sofia Yip
Senior Manager, Brand: Gary Lai
Regional Executive Creative Director: John Koay
Creative Director: Amy Cheng
Design Director: Andy Chan
Senior Art Director: Carson Ho
Junior Art Director: Maggie Lee
Producers: Virginia Tse, Richard Poon
Brand Executive: Janet Ma
Digital Senior Manager: Suki Tang

Production Unit: Full Booking Ltd.

Director: Harris Kristanto
Producer: Ting Cheng
DoP: Lukho Wong
Gaffer: Billy Tai Tsz Hin

Post Production Unit:18 and a half Ltd.

Editor: Toby

Photography:THISTHISTHIS

Photographer: Klif Lin
Retoucher: Peter Kwok

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