Richard Poon is a highly skilled professional with a multi-disciplinary background in video production, photography, & creative marketing.
With nearly 10 years of experience, Richard has successfully line produced numerous projects for a diverse range of clients, including multinational corporations, startups, and non-profit organizations.
His impressive portfolio includes collaborations with renowned brands such as Disney, FOX Networks Group, National Geographic, HSBC, Nissan, AstraZeneca, CASETiFY, Prenetics, CircleDNA, Sunkist, KFC, Airport Authority Hong Kong, Mannings, Lash.Nomic, The First Initiative Foundation, Education in Motion, Flowflex, Project Screen, SPCA and more.
Richard's passion, ambition, and self-motivation drive him to consistently produce engaging video content that not only enhances brand awareness but also maximizes user engagement and generates substantial revenue for his clients. Throughout his career, Richard has demonstrated expertise in all phases of the project life cycle, from concept development and pitching to production, post-production, and launch. His versatility as a creative, storyteller, strategist, director, and producer makes him a highly sought-after professional in the industry.
When Richard is not immersed in content creation, researching the latest advertising trends, or capturing captivating photos, he enjoys exploring the vibrant city of Hong Kong, discovering new cafes, and binge-watching Netflix.
For more details on his work experience, please feel free to contact him at connect[at]richardpoon.com or visit his LinkedIn.
AUG 2022 - CURRENT
EDELMAN: PRODUCER & PRODUCTION MANAGER (HONG KONG & TAIWAN)
EDELMAN: PRODUCER & PRODUCTION MANAGER (HONG KONG & TAIWAN)
RESPONSIBLE FOR BRINGING CREATIVE VISIONS TO LIFE for Mult-disciplinary digital Integrated Projects and Campaigns
MAY 2021 - AUG 2022
PRENETICS LIMITED: CREATIVE STRATEGY MANAGER, GROWTH & CREATIVE (GLOBAL)
PRENETICS LIMITED: CREATIVE STRATEGY MANAGER, GROWTH & CREATIVE (GLOBAL)
TO LEAD THE CREATIVE STRATEGY FOR ALL PRENETICS & CIRCLE MARKETING CAMPAIGNS.
OCT 2020 - MAY 2021
CASETiFY: DIGITAL ADVERTISING PRODUCER, GROWTH & CREATIVE (GLOBAL)
CASETiFY: DIGITAL ADVERTISING PRODUCER, GROWTH & CREATIVE (GLOBAL)
TO LEAD THE CREATIVE STRATEGY AND PARTNER WITH THE DESIGN TEAM IN HONG KONG TO PRODUCE HIGH-PERFORMANCE CREATIVES.
JAN 2018 – SEP 2020
THE WALT DISNEY COMPANY (FORMERLY FOX NETWORKS GROUP ASIA): ASSOCIATE PRODUCER, FOX MOVIES (HK&SEA)
THE WALT DISNEY COMPANY (FORMERLY FOX NETWORKS GROUP ASIA): ASSOCIATE PRODUCER, FOX MOVIES (HK&SEA)
TO CO-LEAD THE CREATIVE DEVELOPMENT OF THE FOX FAMILY MOVIES BRAND, PRODUCE & DIRECT ORIGINAL CONTENT, LIVE COVERAGE OF HOLLYWOOD JUNKETS, AND PRODUCE PROMOS.
JUN 2017 – DEC 2017
THE WALT DISNEY COMPANY (FORMERLY FOX NETWORKS GROUP ASIA): PRODUCTION ASSISTANT, FOX MOVIES (HK&SEA)
THE WALT DISNEY COMPANY (FORMERLY FOX NETWORKS GROUP ASIA): PRODUCTION ASSISTANT, FOX MOVIES (HK&SEA)
STEERED THE CREATIVE DEVELOPMENT OF THE FOX FAMILY MOVIES BRAND AND ASSISTED IN THE LIVE COVERAGE OF HOLLYWOOD JUNKETS.
NOV 2014 – MAY 2017
THE WALT DISNEY COMPANY (FORMERLY FOX NETWORKS GROUP ASIA): PRODUCTION ASSISTANT, FOX SPORTS (HK&SEA)
THE WALT DISNEY COMPANY (FORMERLY FOX NETWORKS GROUP ASIA): PRODUCTION ASSISTANT, FOX SPORTS (HK&SEA)
DROVE THE CREATIVE PRODUCTION OF A ROLAND GARROS 2017 CAMPAIGN - LEADING TO OUR FOX SPORTS CHANNEL RECEIVING THE HIGHEST RATED WEEK OF THE YEAR.